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What are you actually going to pay

Put in your team size, the per-seat price you were quoted, and how many people you expect to add. It works out both totals over the period you choose, including the running costs we would actually pay, and tells you the month the lines cross.

Nothing to submit Runs in your browser Your own figures
In short

This calculator compares the total cost of buying Bosun once against renting per-seat software over the same period. It accounts for team growth on both sides, adds the hosting and AI usage a self-hosted installation genuinely costs, and reports the month at which the one-time purchase becomes cheaper. Nothing is submitted anywhere - it runs entirely in your browser.

Currency
US dollars
Accounts for
Team growth on both sides
Includes
Hosting and AI usage
Excludes
WhatsApp per-message fees
Data submitted
None

Your numbers

Figures are in US dollars and start as a worked example. Replace each one with your own - especially the per-seat price, which should come off the vendor's own page.

Everybody who would message the assistant
Enter 0 if your team is stable
$
Per user, per month - from their pricing page
Three is the usual planning horizon
$
The published price - change it if you were quoted differently
$
A small VPS. $6 to $25 covers most teams
A plan, an update and a question is about 3
$
Measured on the running product at about $0.002

What you keep

Difference over the period - -
Bosun, paid once
-
Hosting over the period
-
AI usage over the period
-
Bosun, all in
-
Per-seat software instead
-
You break even after-
Bosun per person per month-

The bar shows how the per-seat spend would have been split had you bought Bosun instead. It excludes WhatsApp's own per-message fees, which apply to any tool using the official API and vary by country.

Where the defaults come from

Licence
Our published price
Per seat $20
Periskope's Starter rate
Hosting $18
A typical small VPS
AI $0.002
Measured on live traffic
3 messages a day
Plan, update, question
How to use it honestly

Make it argue against us

A calculator on a vendor's own site is worth exactly as much as the defaults it ships with, so here is how to stop this one flattering us. Every number in it is yours to change, and three of them decide the answer.

If it still comes out in our favour after you have done all three, the figure means something. If it does not, that is a genuinely useful thing to have learned in four minutes.

  • Put in the cheapest competitor you are considering, not the most expensive
  • Set team growth to zero if you are not certain you will hire
  • Push hosting up to $25 and messages per person up to five - both are generous to us being wrong
  • Try one year as well as three. Over one year, renting usually wins
  • Remember a subscription includes somebody else running the server, which is worth real money
What it leaves out

Costs no calculator can put a figure on

Your setup time

Somebody in your business spends days on any tool you buy. That is real money, and it is roughly the same whoever you buy from.

WhatsApp message fees

Meta charges for template messages sent outside the 24-hour window, and the rate varies by country. Usually a few dollars a month; check their published rates.

Whether anybody uses it

The largest cost in team software is paying for something nobody opens, and no calculator can price that. It is why the buyer's guide leads with adoption.

On this page

Does this send my numbers anywhere?

No. It runs entirely in your browser, there is no form to submit, and nothing is stored or sent. Reload the page and it forgets everything.

Why are the defaults in your favour?

Because they are a worked example and we picked a realistic one - fifteen people against a $20 seat. The section above tells you exactly which three numbers to change to make it argue the other way, which is a fairer thing to publish than a neutral-looking default.

Why no rupees or pounds?

Because converting a competitor's published dollar price into another currency would mean inventing an exchange rate and presenting it as a fact. Type your own figures in your own currency and the comparison still holds - only the symbol is wrong.

Is the $0.002 a message figure real?

Yes, measured on live traffic through a running installation with prompt caching enabled. Without caching it is roughly five times that, which is worth knowing if you are comparing against a tool that does not cache.

Sources

Checked on 26 September 2026. Prices and rules change - confirm on the source before relying on them.

  1. Periskope pricing
  2. WhatsApp Business Platform pricing
Ready when you are

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